Privacy Policy

Your privacy is important to us. Learn how Jordan Dunne Coaching collects, uses, and safeguards your personal information in full compliance with UK GDPR.

Compliance & Data Protection

General Data Protection Regulation (UK GDPR) Compliance

This Privacy Policy outlines how Jordan Dunne Coaching ("we", "us", or "our"), operating the website jordandunnecoaching.co.uk, collects, uses, stores, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Last Updated: July 2026

1. Data Controller Information

Jordan Dunne Coaching acts as the Data Controller responsible for your personal data collected through this website:

Organization: Jordan Dunne Coaching

Website Domain: jordandunnecoaching.co.uk

Location: Basingstoke, Hampshire, United Kingdom

Email Contact: hello@jordandunnecoaching.co.uk

2. Information We Collect

We may collect and process the following categories of information when you visit or interact with our website:

  • Directly Provided Contact Data: Name, email address, phone number, health/fitness goals, or message content submitted via our contact forms, direct emails, or telephone inquiries.
  • Automated Technical & Usage Data: IP address, operating system, browser type, device details, page views, session duration, clickstream paths, and referring URLs collected automatically via website cookies and tracking tools.

3. Analytics & Performance Tools

To continuously measure website performance, user engagement, and traffic quality, jordandunnecoaching.co.uk uses third-party analytics and reporting tools provided by Google LLC:

Google Analytics (GA4)

Tracks aggregated visitor counts, traffic sources, page duration, and user interactions. Google Analytics sets cookies (such as _ga) to distinguish unique visitors without storing directly identifying personal information.

Google Search Console

Monitors search query performance, page indexation, technical security, and organic search visibility to ensure optimal site health and performance.

For further information on Google’s privacy practices, please visit Google Privacy & Terms.

4. Lawful Bases for Processing (UK GDPR Article 6)

We process your personal information under the following legal bases:

Consent (Article 6(1)(a))

Given when submitting inquiry forms or consenting to non-essential website analytics cookies.

Contractual Necessity (Article 6(1)(b))

Necessary to respond to service requests, schedule consultations, and deliver agreed personal training, running, or online coaching services.

Legitimate Interests (Article 6(1)(f))

Necessary to optimize site functionality, protect against cybersecurity threats, and analyze aggregate traffic trends without overriding user privacy rights.

5. How We Use Your Information

We use collected data exclusively for the following purposes:

  • Processing coaching applications, consultation requests, and customer support inquiries.
  • Analyzing site usage trends via Google Analytics & Search Console to refine website navigation and user experience.
  • Fulfilling administrative, legal, accounting, and professional liability requirements.
  • Ensuring technical security, preventing malicious activity, and debugging system performance.

6. Third-Party Data Sharing & Processors

We do not sell, rent, or trade your personal data to third parties for marketing purposes. Data is shared only with trusted service providers under strict data processing agreements:

  • Google LLC: Analytics measurement & search performance tracking.
  • Web Hosting & Infrastructure Providers: Secure static website hosting and server management.
  • Legal Authorities: Where required by law, regulation, or formal court order.

7. International Data Transfers

Some third-party providers (such as Google LLC) process data on servers located outside the UK and European Economic Area (EEA), including the United States. Where international transfers occur, they are safeguarded using approved transfer mechanisms, such as UK Standard Contractual Clauses (SCCs), the International Data Transfer Agreement (IDTA), or certification under the UK Extension to the EU-U.S. Data Privacy Framework.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, tax, accounting, or reporting obligations. Contact form inquiries are periodically reviewed and deleted when no longer relevant. Analytics data collected via Google Analytics is retained in accordance with standard 14-month data retention cycles.

9. Your Rights Under UK GDPR

Under UK data protection laws, you possess the following rights regarding your personal data:

Right of Access Request a copy of the personal data held about you.
Right to Rectification Request correction of inaccurate or incomplete information.
Right to Erasure Request deletion of your data ("Right to be Forgotten").
Right to Restrict Processing Request restriction of processing under specified conditions.
Right to Data Portability Request transfer of your data in a structured, machine-readable format.
Right to Withdraw Consent Withdraw consent at any time without affecting prior lawful processing.

To exercise any of these rights, please email us at hello@jordandunnecoaching.co.uk. We will respond within one calendar month.

10. Cookies & Tracking Technologies

Cookies are small text files stored on your device when visiting websites. We use essential cookies to enable basic site navigation and performance cookies (via Google Analytics) to understand visitor traffic.

You can modify your web browser preferences to decline or delete cookies at any time. Note that disabling essential browser functions may impact website navigation.

11. Contact & Regulatory Supervisory Body

If you have questions regarding this Privacy Policy or wish to lodge a concern about how your data is handled, please contact us directly:

You also have the right to lodge a complaint with the UK supervisory authority for data protection issues:

Information Commissioner's Office (ICO)

Website: ico.org.uk

Helpline: 0303 123 1113